Why You Need to Take a LinkedIn Influencer Program
Top Reasons to Enroll in a LinkedIn Influencer Program.LinkedIn is the undisputed leader in professional social media and networking. Well-known for its recruiting and talent management tools, the real value of LinkedIn is beyond belief when looking at companies needing a resource in business-to-business relationship management, but still, many companies have yet to become true LinkedIn influencers. That’s simply unacceptable with the platform’s growth continuing at record rates.
LinkedIn has generated $11.5 billion in revenue in 2021 and is closing in on the 1 trillion member market, reports Mansoor Iqbal of the BusinessofApps. Yet, many companies, both fledgling and established brands, struggle to put the power of LinkedIn to work. It’s highly ironic that with every industry moving toward a digital twin, the ability to apply a technology for connectivity between people in a professional capacity can feel so far away. But then SHANKX Academy shed a light on just how much I’d previously underutilized LinkedIn and taught me how to rethink my strategy to drive meaningful connections without getting lost in the chaos and self-doubt.
B2B Influencers Are Consistent.
There’s a trick in marketing that is often overlooked when the hustle and bustle of work takes priority. Influencers get the attention of their followers and prospect followers by staying consistent. Yes, there are thousands of marketers that post at all hours of the day. Of course, posting times are going to vary by time zone. However, the SHANKX Academy Linkedin Influencer Program teaches your brand should have a center–a focal point of your content. That consistency creates trust in your brand and your reputation follows in kind.
Missed Optimization Opportunities in Your LinkedIn Profile.
LinkedIn is a phenomenal platform for building business-to-business relationships and connections. And on the surface, it seems straightforward. Even after using the platform for years, I found that there were a multitude of features I’d overlooked. Plus, there are additional features that exist only on the mobile app that I’d overlooked, despite being involved on LinkedIn for years.
Not Leveraging Your Network Connections Organically.
SHANKX Academy LinkedIn Influencer marketing teaches how to apply organic, not paid, concepts to grow your network. It’s easy to assume that getting connections is only based on the real-world connections and work experience we possess. However, the digital world has changed the meaning of connections and how those connections come to be. The foundation of LinkedIn is still the same, meaning you want to connect with the connections of your connections.
These second and third-degree connections might seem far fetched, but the influencer coaching program taught me that those connections, while distant, are still valuable. They bridge the gap between the need to expand an existing network and not worrying about endless paid ad campaigns.
Gain Greater Understanding of Your Target Audience.
Another core benefit gained from enrolling in SHANKX Academy was quite unexpected. While I already understood the needs of my target audience from the view of what my audience’s customers wanted, I needed to re-evaluate how to position my brand to others that I want as customers. That has given me a new appreciation for how to approach digital marketing and how to solve the problems that my customers have. Plus, more understanding of the target audience inherently builds on lead generation value. After all, the ability to understand one another creates the common ground necessary to build long-term client relationships.
Business Versus Personal Brand Reputation Management
Entrepreneurs looking for help in marketing often confound personal and professional reputations. This is a common practice, and it’s possible to combine your personal and professional reputations into one cohesive strategy. However, there comes a point at which effective marketing requires a clear separation of your business and yourself. That distinction becomes clearer throughout the course while learning how to take things a bit less seriously in anticipation of “slow” periods, like the weekends or holidays.
Developing Marketing Strategies With Limited Resources.
Any startup understands the nuance and importance of properly managing resources. Unfortunately, the success of the business often comes down to how resourceful a company is and whether they’re using the right tools for their business. One of the core features and common denominators throughout every prompt and lesson at SHANKX Academy is the introduction of new tools and ways to effectively do more with less.
As an example, I’d never heard of several of the apps shown throughout the course, and those apps have dramatically changed how I approach content creation for my business
Become a LinkedIn Influencer With SHANKX Academy.
There’s always going to be something shiny that will attract the attention of an entrepreneur. That’s a good thing in many cases, but in the case of LinkedIn marketing, it can be dangerous if not carefully managed.
The value of LinkedIn is growing, and the business case for using LinkedIn has never been stronger. However, novice and experienced LinkedIn users need to fully maximize their profiles and networks with the tips, tricks and techniques taught throughout the SHANKX Academy training program. And, it’s fun! Yes, that may sound simple and cliche, but it’s fun to speak with others, listen to other program participants, and establish yet another connection and friendship.
What are you waiting for?
Kickstart your strategy for better LinkedIn marketing by registering for the free webinar to learn more about the program and what’s next. And if you’re ready to take your healthcare marketing plan to the next level, be sure to reach out to SHANKX to schedule a meeting.